Wondering what you should put in your library's blog in order to best reach your customers and help them find more use in your collection? Here is a great example of how a promotion company is educating & entertaining their customer base:

The Giveaways Guru 

http://blog.branders.com/

Take a look at it, and see how your library could use this media format to reach new and existing readers.

(p.s.: I have used this company, and have found it to be a very good source of our library marketing materials. This is an unsolicited comment, by the way - just hoping it helps you if you are looking for a reliable company. -th)