Librarians could learn some tips on responding to negative press from another group that is often maligned - the American farmer. I saw this article in the Omaha World Herald:

Farmers defend way of life with Facebook, Twitter
http://omaha.com/article/20100702/AP05/307029969

This quote from the story is what connected their situation to ours in my head:
"We weren't part of the conversation," Prock said. "And if we aren't telling our story, other people will, and they'll tell it the way they want to."

Who is telling librarians' stories? Is anyone highlighting on Facebook or YouTube our successes, our frustrations?