Marketing and Partnership Resources & Contacts
These are posted for a the breakout session I facilitated at the recent Unlocking the Mysteries of Consumer Health Information conference, hosted by the University of Missouri-Columbia. If you have questions about any of these links, or about issues involved with marketing and/or library partnerships, please contact me by email.

Public Libraries as Partners in Community Information Provision
[ http://databases.si.umich.edu/cfdocs/community/LibPartnerDisplay.cfm ]
Community network partnering [ http://www.benton.org/publibrary/ ]

An early (1980) article: Consumer Health Information: Libraries as Partners
[ http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=226479 ]

Other organizations are looking for partners
[ http://www.health.org/initiatives/partnersinprev/ ]

Use Best Practices to plan for future activities
[ http://www.consal.org.sg/webupload/resource/brief/attachments/%7B16EE107F-F8D7-4FFB-B47C-B17BBE3CE680%7D.pdf ]
[ http://www.si.umich.edu/libhelp/best.htm ]
[ http://www.ala.org/ala/pla/resources/bestpractices.htm ]

Use Environmental Scans to help guide strategic planning
[ http://www.oclc.org/membership/escan/introduction/default.htm ]

Advertise where your audience will see it
[ http://www.mocities.com/default.asp?javascript=1 ]
[ http://clarionhotels.orbitz.com/Clarion_Collection_Hotel_Bothwell_Sedalia.htm ]
[ http://www.ancestry.com/library/view/columns/extra/2178.asp ]
[ http://www.claycogov.com/Text/Links/links.php ]

Marketing resources
[ http://www.chrisolson.com/marketingtreasures/ ]
[ http://www.ssdesign.com/librarypr/toolbox.html ]
Learn from other industries also facing online competition [ http://solutions.sheshunoff.com/MarketingWorks/ ]
5 strategic marketing resolutions [ http://channelzone.ziffdavis.com/article2/0,1759,1427642,00.asp ]
[ http://www.librarysupportstaff.com/marketinglibs.html ]
[ http://www.lff.org/ ]
See if any of your other vendors have developed marketing resources (it is in their best interest, too!) [ http://www.galegroup.com/free_resources/marketing/find_yourself/ ]
We can learn from the Canadians [ http://www.visityourlibrary.net/promoting_libraries.html ]
and the Australians [ http://www.nla.gov.au/libraries/resource/friends.html ]
Business cards as marketing tools [ http://www.professorprint.com/business_card_marketing.html ]
Make sure you are marketing quality services [ http://www.libqual.org/About/Information/index.cfm ]
An example of promoting multimedia collection (do you have health-related multimedia?) [ http://eduscapes.com/seeds/promote.html ]

Use consumer health information as a reason to gain/give training to library staff and trustees, as well as a way to get recognition for additional training you have taken
MLA Certification program [ http://www.mlanet.org/education/chc/index.html ]
ICON's "The Librarian Is In" Workbook and trigger tape set [ http://www.iconlibrary.org/hhqvideo.html ]