Market your library's services by using the National Observances Calendar to guide your announcements about the resources you offer your customers:
http://www.healthfinder.gov/library/nho/
Examples:
-offer training sessions on how to evaluate health information during Wise Health Consumer Month in February
-create a table-tent listing healthy recipe resources to put on the cafeteria tables to showcase National Nutrition Month in March
-collaborate with a local community college to conduct Senior Health computer users training sessions during Older Americans Month in May
-and don't forget to toot your own horn during National Medical Librarians Month in October