New FIND/SVP report: Flawed Online Searches Costing US Businesses $31 Billion Each Year [ http://www.find.com/about/survey.htm ]. This report may help your library put a better value on its services.

Are you looking for an opportunity to share with other librarians through publication? Consider the following sources when you are sharing what you have learned 'in the trenches' as a librarian.

"The One Person Library": A newsletter for Librarians and Management [ http://www.ibi-opl.com/newsletter/ ]

National Network of Libraries of Medicine regional offices have newslettters that offer sharing opportunities to their respective network members. Just click on your region to find out the contact information: [ http://nnlm.gov/ ]

Add to this or another library blog. Send me items of interest to other librarians: thartman@unmc.edu . A list of other library-related blogs can be found here:http://www.libdex.com/weblogs.html

Create a blog of your own! (Search 'create blog' in Google, and locate many sites that will host your blog.)

This article is in today's Technology section of the NY Times: Old Search Engine, the Library, Tries to Fit Into a Google World [ http://www.nytimes.com/2004/06/21/technology/21LIBR.html?ex=1088826624&ei=1&en=fcab43e86c2bc056 ]. Of additional interest is the April report: Access In the Future Tense, published by the Council On Library and Information Resources: [ http://www.clir.org/pubs/abstract/pub126abst.html ].

[listed on EQUIDAD email list (Pan American Health Organization)]

A glossary for evidence based public health

Lucie Rychetnik, Michael Frommer, Sydney Health Projects Group, School of
Public Health, University of Sydney, Australia

Penelope Hawe, Alberta Heritage Foundation for Medical Research, Department
of Community Health Sciences, University of Calgary, Canada and School of
Public Health, LaTrobe University, Victoria, Australia

Elizabeth Waters, Centre for Community Child Health, University of
Melbourne, Murdoch Children's Research Institute, Victoria, Australia, and
Cochrane Health Promotion and Public Health Field

Alexandra Barratt, Screening and Test Evaluation Program, School of Public
Health, University of Sydney, Australia

J Epidemiol Community Health 2004;58:538-545

[ http://jech.bmjjournals.com/cgi/reprint/58/7/538 ]
[ http://jech.bmjjournals.com/cgi/content/full/58/7/538 ]

This glossary seeks to define and explain some of the main concepts
underpinning evidence based public health. It draws on the published
literature, experience gained over several years analysis of the topic, and
discussions with public health colleagues, including researchers,
practitioners, policy makers, and students

Marketing and Partnership Resources & Contacts
These are posted for a the breakout session I facilitated at the recent Unlocking the Mysteries of Consumer Health Information conference, hosted by the University of Missouri-Columbia. If you have questions about any of these links, or about issues involved with marketing and/or library partnerships, please contact me by email.

Public Libraries as Partners in Community Information Provision
[ http://databases.si.umich.edu/cfdocs/community/LibPartnerDisplay.cfm ]
Community network partnering [ http://www.benton.org/publibrary/ ]

An early (1980) article: Consumer Health Information: Libraries as Partners
[ http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=226479 ]

Other organizations are looking for partners
[ http://www.health.org/initiatives/partnersinprev/ ]

Use Best Practices to plan for future activities
[ http://www.consal.org.sg/webupload/resource/brief/attachments/%7B16EE107F-F8D7-4FFB-B47C-B17BBE3CE680%7D.pdf ]
[ http://www.si.umich.edu/libhelp/best.htm ]
[ http://www.ala.org/ala/pla/resources/bestpractices.htm ]

Use Environmental Scans to help guide strategic planning
[ http://www.oclc.org/membership/escan/introduction/default.htm ]

Advertise where your audience will see it
[ http://www.mocities.com/default.asp?javascript=1 ]
[ http://clarionhotels.orbitz.com/Clarion_Collection_Hotel_Bothwell_Sedalia.htm ]
[ http://www.ancestry.com/library/view/columns/extra/2178.asp ]
[ http://www.claycogov.com/Text/Links/links.php ]

Marketing resources
[ http://www.chrisolson.com/marketingtreasures/ ]
[ http://www.ssdesign.com/librarypr/toolbox.html ]
Learn from other industries also facing online competition [ http://solutions.sheshunoff.com/MarketingWorks/ ]
5 strategic marketing resolutions [ http://channelzone.ziffdavis.com/article2/0,1759,1427642,00.asp ]
[ http://www.librarysupportstaff.com/marketinglibs.html ]
[ http://www.lff.org/ ]
See if any of your other vendors have developed marketing resources (it is in their best interest, too!) [ http://www.galegroup.com/free_resources/marketing/find_yourself/ ]
We can learn from the Canadians [ http://www.visityourlibrary.net/promoting_libraries.html ]
and the Australians [ http://www.nla.gov.au/libraries/resource/friends.html ]
Business cards as marketing tools [ http://www.professorprint.com/business_card_marketing.html ]
Make sure you are marketing quality services [ http://www.libqual.org/About/Information/index.cfm ]
An example of promoting multimedia collection (do you have health-related multimedia?) [ http://eduscapes.com/seeds/promote.html ]

Use consumer health information as a reason to gain/give training to library staff and trustees, as well as a way to get recognition for additional training you have taken
MLA Certification program [ http://www.mlanet.org/education/chc/index.html ]
ICON's "The Librarian Is In" Workbook and trigger tape set [ http://www.iconlibrary.org/hhqvideo.html ]

Two blogs that would interest librarians:
Open Access News: News from the open access movement [ http://www.earlham.edu/~peters/fos/fosblog.html ]
The Handheld Librarian [ http://www.handheldlib.blogspot.com ]

The Network News: Newsletter for the South Central Region (NN/LM) has an article of interest to librarians working with National Library of Medicine databases: What's new with NLM Databases? [ http://nnlm.gov/scr/scnn/mar-apr04/databases.htm ].

An article in the current issue of the Journal of Medical Internet Research of interest to librarians working with consumer health: Health attitudes, health cognitions, and health behaviors among Internet health information seekers: population-based survey. [ http://www.jmir.org/2004/2/e15/index.htm ]

Two articles mentioned on medlib today that would surely be of interest to librarians dealing with EBM and/or search strategies:
Optimal search strategies for retrieving scientiffically strong studies of diagnosis from MEDLINE: analytical survey. Haynes, RB, et al. p. 1040 [ http://bmj.bmjjournals.com/content/vol328/issue7447/ ]
A simple method for evaluating the clinical literature. Flaherty, RJ [ http://www.aafp.org/fpm/20040500/47asim.html ]