Can one stop customers from using web 2.0 technology to rate services? There are some doctors that are trying to do this:
Docs Seek Gag Orders To Stop Patients' Reviews
http://tech.yahoo.com/news/ap/20090304/ap_on_hi_te/med_gagging_patients

I view ratings in Amazon when I am considering purchases of appliances, for example - but only for consideration, not as the final word. Personally, I don't trust rating sites, doctor or otherwise. Ratings can be skewed. Those that rate may have the best intentions, or they could be working for the competition, or simply be humans with a grudge. Maybe if the AMA and the AOA would develop an official site that showed evaluative material for physicians, the customer-driven sites would fade into the background.

What would our profession think of a new library/librarian rating site? If ALA and the Medical Library Association came up with rating sites for our customers to check out our scores, how would we deal with that professionally and personally? (note: academic librarians may already be rated on sites like http://ratemyprofessors.com)